There are a myriad of cheap 'total solutions' targeted at the real estate market. Most of these are template-driven packages that get you up and running very quickly. While this may suit many agents there is no escaping the fact that you really do get what you pay for.
We are constantly approached by agents and realtors who are extremely disappointed with their traffic and complain they do not appear on the search engines. We have analyzed the technology behind many of these solutions and we see multiple elements that would prevent your website from being treated seriously by the major search engines.
A template site can be spotted 100 miles away! Web users are getting ever more savvy and expect to see professional, clean, easy to use websites. Poor formatting, frames and too many unnecessary and useless bells & whistles can all lose you that sale…
Just because your 'total solution' provider gives you more features than you can shake a stick at, it does not mean you need to use them all. All of these doo-dads just litter your site and simply annoy anyone who is looking for a home. Cute figures walking over the screen can guarantee a short visit to your site!
Why should you take your website seriously? Well consider these statistics compiled by the National Association of Realtors of Home buyer and Seller Behaviors:
The numbers speak themselves. As more home buyers start their search online, and the majority stick with the first agent they choose, you need to maximize every visitor who comes to your site. Your competition is upping its game, so you cannot afford to accept website mediocrity. There is no substitute for a clean, tailored and consistent website. Contact us today for a no obligation quote to take your website to the next level.
Take a look at our portfolio of Real Estate sites