In today’s overflowing inboxes, where attention spans are fleeting, how do you make your e-commerce brand or real estate listings stand out? Email marketing remains a powerful tool, boasting an average ROI of $45 for every $1 spent in the US, according to a 2022 report by the Data & Marketing Association (DMA)[1]. By crafting
Increasingly consumers expect instant access to information and support, which can be a challenge to most companies – but especially for small businesses with limited resources. This is where chatbots come in – virtual assistants that can simulate conversation with website visitors, app users, and social media followers. Chatbots are rapidly being adopted within the digital
According to a report by the National Association of Realtors a full 97% of homebuyers use the internet in their home search online [NAR Report]. It therefore means having a strong SEO strategy is essential for real estate agents. It’s all about grabbing attention from potential buyers and sellers – the people actively searching for
Do Realtors need digital marketing? This question goes beyond simply acknowledging its importance. It’s about understanding its impact through a well-established consulting framework called SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT: A Personalized Approach A SWOT analysis isn’t a one-size-fits-all template. It should be conducted individually for each real estate agent
If you’re a small business owner looking to improve your website’s SEO performance, you’ve likely heard about internal linking best practices. However, it’s often an overlooked exercise—either many small business owners don’t see the value in it, or the developers of the site are inexperienced in internal linking. While much of the SEO focus tends
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