As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales and/or leads too.

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.

Unlike social media and paid advertising the content is so-called 'evergreen' and can deliver long-term rewards.

Whether you are building back links, creating a social media presence, or creating useful informational content, you will know how much it will cost beforehand. Knowing the cost of each service allows you to focus on what will give you the best ROI.

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Such aspects include:

By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines. User dwell time, bounce rates and user interactions are known ranking factors.

For local businesses SEO helps encourage users to visit the local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.

Quality SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.